Gold continues to sparkle
when everything else has lost
its lustre
What makes gold a good investment?
Gold has the reputation of being the perennial asset to which investors resort in times of crisis. When paper money becomes devalued, gold remains one of the few financial instruments to retain its value.
Gold is referred to as the "currency without a country". There is no national economy on whose state its value is dependent, and it cannot fall in price or become devalued on account of political decisions, corporations going bankrupt or poor management.
Gold retains its real value in the long term. According to the data of the World Gold Council (Gold.org), over the course of the last 200 years the value of gold has not been subject to the effects of inflation. Thus, for example, in 16th century England a gentleman's suit cost the monetary equivalent of 1 ounce of gold - just about the same as what it would cost today.
Even the determined rise of stock market quotations do not appear so impressive if the value of shares is converted into grams of gold.
